It’s not about you. What’s in it for me?
The first thing a company wants to do is tell their prospects all about them and how great they are.
Here’s the reality. Your prospects are not interested in you. What they are interested in is what you
can do for them. Get this message right and you will engage your viewers.
The “So What?” Factor.
For every message or benefit statement you make about your product or services, imagine your prospect
saying “So What?” If you don’t have a good answer to that question then you are not delivering the
right message.
Don’t spread yourself too thin.
You can’t be everything to everyone. When you try to you end up diluting
your message and missing your mark. Develop a marketing campaign with
very focused target audiences and craft a message that is relevant to them. Works every time.
Don’t be afraid to ask.
Your most valuable resource for crafting a marketing message for new business is your current client
base. Don’t be afraid to ask them how you are doing and how you may improve on your product or service.
When you involve your customers in your information gathering efforts you create a win/win situation.
Your customers are pleased that you care enough about them to ask and you get valuable information to
use to strengthen existing customer relations and develop new ones.
New customer – fantastic. Loyal customer – priceless.
So many companies are focused on obtaining new customers that they forget
to properly care for the ones they currently have. Every touch point you make with your customer is an
opportunity to build a stronger relationship. And the most effective way to insure the proper care of
your current customers is through the implementation of a Customer Relationship Management (CRM) System
and the training of every single employee. Combine an efficient and effective CRM System with the
proper training for your employees on its use and you will be on your way to building a loyal customer
base.
Track and measure. Track and measure.
This is so important that it is worth saying twice. Your customer and prospect database is probably
your most valuable asset. A mistake many companies make is underutilizing this valuable information.
Every time you touch a customer or prospect you want to remember the details and keep track of the
interaction. A well thought out Customer Relationship Management (CRM) system with the right technology makes this monumental task easy.
Call or email us today and we can help your
business get to the point you want to be!
¦ 609.466.2449
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Info@TTPCommunication.com
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